KFC China, the world’s second-largest fast-food chain, was acquired by Yum! Brands, Inc., a subsidiary of PepsiCo, Inc. in February …
kfc in china case study pdf
KFC has been popular in China for many years, and the company has seen great success there. However, there is one particular incident that has put KFC in a bit of a bind.
Recently, allegations surfaced that KFC was using expired meat in some of its products in China. This has caused a huge backlash against the company, and it is now facing major protests. In response, KFC has pulled all of its products from Chinese markets.
This is a serious issue for KFC, as the company has a significant presence in China. If things don’t turn around soon, the company could see its business decline significantly.